This is a private parking charge notice (PCN), not a council penalty, so different rules apply [1][2]. You should appeal in writing to the parking company within the deadline stated on the notice—typically 28 days [3][2]. In your appeal, explain that your 14-minute stay was for the legitimate purpose of dropping off your daughter and goods, and that this falls within a reasonable grace period for loading and unloading [3][4][5]. Include evidence such as proof your daughter lives at the address, photos of the signage showing it was a drop-off area, and any supporting documentation [4][5].

Do not pay the fine, as payment may be treated as admission of liability [3]. If the company rejects your appeal, ask whether they are registered with the British Parking Association (BPA) or Independent Parking Committee (IPC), which would entitle you to escalate to POPLA or the Independent Appeals Service (IAS) [1][2]. Check whether the notice itself is defective—for example, if it was issued late or fails to meet the Protection of Freedoms Act requirements—as this may provide a valid defence [4].